Not unlike the previous film, Rudo Y Cursi seems very much a film seeped in its own culture; in this case, Mexico. For that reason, it really seems unfair to judge this film without being part of its intended target audience. What with the soccer (fútbol), small town Mexico, a particular brand of Roman Catholicism, Mexican pop music, and family dynamics, one is not sure how a WASP is going to do very well evaluating this one. That being said, from a strictly “cinematic” point of view, Rudo Y Cursi thrives at being nothing more than it is, until it creeps toward its conclusion by selling out to the sports movie clichés. Things are being said in its first half or two-thirds about being Mexican, being brothers, being humans. Not that these things are completely undermined by the sports drama toward the end, but they’re relegated to the realm of the secondary, which is a shame (but again, only from this admittedly ignorant point of view). It’s not a shock that this is directed by Carlos Cuarón, Alfonso’s bro. In fact, one wonders at the film’s subtext about brothers both competing at the same game, one given a chance before the other, and so forth. So far, Carlos seems to have more local concerns that Alfonso, but at the same time concerns equally as universal. It must be admitted, though, that any film with Gael’s smile is not a waste of time.